"It never was my thinking that made the big money for me. It always was my sitting. Got that? My sitting tight! It is no trick at all to be right on the market. You always find lots of early bulls in bull markets and early bears in bear markets. I've known many men who were right at exactly the right time, and began buying or selling stocks when prices were at the very level which should show the greatest profit. And their experience invariably matched mine--that is, they made no real money out of it. Men who can both be right and sit tight are uncommon."

Jesse Livermore

Right now there are many self professed gures, (with plenty of gullible followers) proclaiming how the market is very 'bearish'. If they are right they stand to make the most money, but as Stanley Kroll once said, "You want to bet on the favorite, not the long shot..."

I guess it is human nature that makes people gullible enough in following a person as a "market guru". Basically they are suckers, not being able to think for themselves and take accountability for their own trading decisions...